MS IT · Owner view
Sales Command Center
Every aspect of the business — where you're lagging, and how to improve
Live · 2 min ago
Revenue
₹8.05L
▲ 25.8% vs May
Profit over ad spend
₹7.35L
after ₹70k ads
Return on ad spend
11.5×
▲ from 9.1×
Cost per sale
₹10,000
▼ improving
⚠ Where you're lagging this month
The four leaks costing you the most sales — biggest first
7.6%
Quote → Win
85 of 92 quotes stalled. Fix: enforce Day 2 / 4 / 7 quote follow-up + objection script.
₹7,000
Wasted ad spend
Google Ads + NZ = 0 sales. Fix: cut both, move budget to Instagram (14.4×).
36%
Leads never reached
360 leads uncontacted. Fix: instant auto-WhatsApp + 6-touch rule.
8
Untouched 24h+
Sitting idle right now. Fix: round-robin auto-assign + overdue alerts.
Pipeline funnel
The red drop is your biggest leak
64% reached ▼
44% qualified ▼
33% quoted ▼
7.6% won ▼ ← biggest leak
ROI by lead source
Feed the green, cut the red
Instagram
₹8k · 110 leads · 1 won
14.4×
QC FB Lead
₹25k · 400 leads · 3 won
13.2×
FB Ads – eCommerce
₹18k · 250 leads · 2 won
12.8×
New Ad eCom
₹12k · 180 leads · 1 won
10.8×
Google Ads CUT
₹5k · 40 leads · 0 won
0×
New Zealand CUT
₹2k · 20 leads · 0 won
0×
Team performance
Who's driving — and who's lagging
| Exec | Leads | Attempts | Contact% | Resp | Quotes | Wins | Overdue |
|---|
| Roshan | 38 | 210 | 71% | 3m | 9 | 3 | 2 |
| Sri | 30 | 175 | 68% | 4m | 8 | 2 | 4 |
| Mythili ⚠ | 32 | 150 | 62% | 6m | 6 | 1 | 5 |
Lag: Mythili — lowest contact rate, slowest response, most overdue. Coach on speed + follow-up.
Speed & operations
The habits behind the numbers
Avg response
4m 12s
target under 5 min
Contacted > 1 hr
38%
too slow — losing them
Overdue follow-ups
11
across the team
Avg touches / lead
5.3
close to 6 target
Recycled wins
1
from old leads
Revenue vs ad spend — are we improving?
Last 6 months · revenue climbing on flat spend = ROI rising ✅
RevenueAd spend
✅ Improve this week — biggest wins first
Fix these four and next month's numbers move
1
Chase the 85 stalled quotes
Enforce Day 2 / 4 / 7 follow-up + the ₹80k starter offer on price objections.
+3–5 deals
2
Cut Google Ads + New Zealand
0 sales from ₹7k. Move that budget to Instagram & QC FB Leads.
+₹7k ROI
3
Turn on instant auto-WhatsApp
38% of leads contacted after 1 hr. Speed fixes contact rate fastest.
+12% contact
4
Coach Mythili on speed & follow-up
Clear her 5 overdue today; target sub-5-min response like Roshan.
+1–2 wins
Owner panel · sample data fed from the ERP (leads, attempts, status) + Meta Ads (spend). Separate login from the employee view.